Cancer advertisements
Sir, —The practice of selfexamination for the early detection of breast cancer is a deadly serious business. And as such should be treated with dignity and sensitivity. Today’s advertisement 'in “The Press” by the New Zealand Cancer Society shows lack of good taste and borders on being “smutty.” It is an effrontery to those who have breast cancer and to those who have had a relative die of the disease. As examination of the testicles in the male is just as important, are we going to see advertisements dealing with this subject in the same style? The mind boggles. — Yours, etc., GELSKE GARDINER. Amberley. September 17, 1979. [Mr G. W. Holland, chairman, Canterbury Division, Cancer Society of New Zealand, replies: “The object of advertising is to get one’s message across. I agree that the use of humour in a subject so serious as cancer is debatable. However, your correspondent’s letter indicates that the message has been received even though she may disagree with its method of delivery.”]
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Press, 1 October 1979, Page 18
Word Count
169Cancer advertisements Press, 1 October 1979, Page 18
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