The ‘magic finger’ points to the two Houses of Sewing

Press, 27 March 1979, Page 16

The ‘magic finger’ points to the two Houses of Sewing

The two Houses of Sewing have extended their high standards of sales and service to become the authorised dealer for Christchurch for a product of equally high repute — the West German-made Pfaff sewing machine. As one of the ownerdirectors of House of Sewing, Jeff McGill, says: “We've finally got a machine which is up to our over-all standards." Jeff and his fellow man-ager-director, Jim Smith, ndw are running two Houses — their chief premises, at 29 Main North Road, Papanui. and one on the other side of town, at 378 Worcester Street. Jeff explains that the Worcester Street House was opened to provide an equally comprehensive and more convenient service for people from such areas as Brighton and Sumner. The Papanui premises has a staff of five — Jeff and Jim, Doug McArthur (sales) and two office and sales staff — with a combined experience of 30 years in this field. There also is a fully employed serviceman. The Worcester Street shop is staffed by Patrician Rowe and Phil Brennan.

“The two of us are kept very busy here. We’re always trying to beat the main store,” Pat says. Both Jeff and Jim have been directly involved with sewing machines and customer service for more than a decade and can boast ail the qualifications necessary. "We feel that we give

the best service for any machine on the market,” Jeff says.

“We will recommend the best machine suited to any customer and train them to use it. We also write to past customers each year reminding them of our free maintenance service.” Now, he considers that receiving the dealership for Pfaff (pronounced “faf”) is another feather in the House of Sewing’s cap. "Pfaff is a good Continental machine,” Jeff says. “In fact, the best available. “The machines are carefully crafted. When you go to one of their factories in Germany, you'll see the guys there actually hand polishing parts for the machines.” Pfaff New Zealand, Ltd, has 50 dealers throughout the country and the numbers are growing all the time. The company has opted for a dealer distribution system in preference to the practice of some sewing machine companies of having their own shops, thus ensuring that anyone who wants to buy a Pfaff machine does not have far to go.

Staff from all Pfaff dealers have to undergo intensive training at the Auckland head office, involving full instruction in

demonstration, sales marketing and how to make minor adjustments to the whole range of machines. All Pfaff machines carry five years free servicing, a 25-year guarantee against faulty . or defective mechanical parts and a two-year free service contract on any mechanical adjustments necessary. Pfaff has been in official operation in New Zealand for 40 years although some if its machines have been here longer than this. The company is represented in 137 countries around the world and already is New Zealand’s

leading supplier of industrial sewing machines. The domestic units feature the same ruggedly efficient features. The most significant is Pfaff’s “magic finger,’’ also known as the “walking foot,” which makes it much easier to sew any fabric available. Essentially, the “walking foot” gives a flowing feed-through for fabric, which eliminates puckering and slow', frustrating sewing. Pfaff began in 1862 and was the first with the fully electronic sewing machine in 1968.

The House of Sewing is fully instructed in the operation of the machines, in keeping with Pfaff’s motto: “With trust and understanding.” It also offers full finance facilities to cater for any customer’s budget and requirements. Pfaff sewing machines have a large diversity of features to make sewing easier and more efficient. Couple this with the House of Sewing's high standard of service and the result for the customer is an excellent investment for years to come.

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