Elizabeth Arden salon first floor DIC/Beaths

Press, 16 August 1978, Page 17

Elizabeth Arden salon first floor DIC/Beaths

All over the world,-the geranium red door is the symbol of Elizabeth Arden salons. Mrs Denise Reiher, the Elizabeth Arden cosmetician at DIC/Beaths, attends to clients behind the red door in the corsetry department on the first floor. Here there is a waiting room, treatment room, and offices; these are so arranged that clients do not need to walk through the waitingroom after treatment. Elizabeth Arden operates in . 32 countries throughout the world, although the woman who founded the company died in 1966 after being a world name for fifty years., In New Zealand there ate nine salons, including the one at

DIC/Beaths, and staff from them attend frequent refresher courses and treatment checks at, the company’s head office in Auckland. Denise Reiher trained as an, Elizabeth Arden cosmetician in Sydney, fourteen years ago. Her instructor, Miss Beatrice Krauss, trained under Elizabeth Arden herself. A lot of Mrs Reiher’s regular clients come for the complete relaxation that is part of most treatments. Some even go to sleep under the soothing effect of skin tonic and a cotton mask. Clients come to the Elizabeth Arden salon for a variety of reasons, says Mrs Reiher. Young women have trouble with spotting and oily skin, and older women want to arrest the

ageing process; for both age groups there may be problems of unwanted hair. For others the restful facials and massage provide a much-needed lift after an illness or operation, a nervous breakdown or just a fit of the blues. Some of Denise Reiher’s regular clients have been coming to Beaths’ beauty salon for forty years. Ideally, she says, if time permits, one should make monthly visits for a thorough skin overhaul and rejuvenation. A few of her clients come as often as once a week. Sometimes clients are surprised at the extent of the treatments, but a full face and throat massage must take in the shoulders too, says Mrs Reiher.

Other beneficial treatments are assisted with a ‘'special oil and egg mask,” an Ardena mask, a Firme-lift and Creme Extraordinaire, A cleanse and make-up , treatment takes just half ap hour, with most other processes taking a full hour. Eyebrows can be trimmed, and one part of the comprehensive .hair, eradication .offer/is bikini waxing. Because the salon is very popular, and also because Mrs Reiher must make monthly consultant visits to other parts of the country/ it is advisable to book well, in advance. This may be -done' with Mrs Marjorie , Forrest, the Elizabeth Arden representative in the ground-floor cosmetic department of DIC/Beaths.