To be a model: what it means

Press, 24 February 1978, Page 6

To be a model: what it means

FASHION AND DC Al ITV

By

Paula Ryan

Modelling today is one of the most highly paid professions a girl can

enter. It is also one of the only professions where women are earning more than men, as top international girls can earn in excess of $lOOO per day. Modelling as a career dates back to 1852 when Charles Worth (the first couturier to design mdividual, high-class fashion) used his wife as the first live mannequin. More recently in the 19605, we have been familiar with models who became personalities of their times — giris like Suzy Parker, Jean Shrimpton and Twiggy. And now, in the 19705, modelling is big business; and girls like Lauren Hutton and Margaux Hemmingway can be catapulted to stardom by winning multi-million dollar cosmetic contracts.. . Many people looking from the outside view models, and even actors, with a certain amount of caution, often imagining them to be egotistical, self-opinionated, brainless statues. Believe me, this is far from the truth. As 1 have always found (both in New Zealand and abroad) the better the models or actors, the more down to earth and natural they are. So what is modelling, and who-are models? Basically, modelling is just part of the advertising game to introduce, launch, promote, and sell services and products. At one time a new product was launched with a glamorous . underclad lady on view. In the main, distasteful exploitation of women in advertising is

over; progressive advertising agencies now see the importance of associating people with reality. As a models’ agency we are constantly seeking models of all ages and personalities — families, grandparents, children, and “characters.” In London there is even an “uglies” agency specialising in broken’ noses, double-jointed folk, extra tall and super small people; and I am told that the demand is enormous — particularly for rhe film industry. In New Zealand modelling is more of a parttime occupation and attracts people from all sections of the community — including housewives, shop assistants, company directors, typists, schoolchildren and farmers — all eager to increase their income but often more interested in the travel aspect or just the occasional break from routine. There are two types of model today — the photographic model who is seen in newspaper, magazine or television advertising; and the live model or mannequin who gives a garment more than just hanger appeal when clothing is worn for buyers and con-summers: at a fashion parade or show. A model need not be a great beauty, although a good facial bone structure is important. The ability to fit a stock size garment and the correct mental approach is however, essential.

There is no room in the modelling industry for conceit, laziness or unreliability. Modelling still attracts more females than males, especially those in the 18 to 40 age group. A good model need have no natural advantages over other women, although she must learn how to make the most of herself physically. Beauty comes from within; and many a striking model succeeds without the classical features of great beauty, relying instead on physical appeal and personality. Many girls enter model agencies after excessive slimming only to be told the days of twiggy shapes are over. Intelligence and adaptability are two more essentials; and, if a model is to last, hard work and stamina are also necessary ingredients. Many girls see modelling as a super glamorous profession. Yes, perhaps the fees and travel opportunities make it seem this way, but it is a long hard battle for those who wish to make it to the top international ranks. The first step is a course in modelling. Next should come classes in acting, confidence and speech, followed by a constant check on one’s physical health and grooming. The first 12 months to two years involves learning through practical experience on assignments at local level. It is at this point that most models are content to stay, but for those who want to reach higher places, it is off to Europe or America. It is only determination and keeness that will make a top model reach her goal. New Zealanders, both male and female, can generally do quite well modelling in Europe. This is mainly because they win by their ability to mix with people in a friendly but casual manner, and in not taking the whole business too seriously.