Confusion over P.M. and ‘Time’

Press, 19 November 1977, Page 11

Confusion over P.M. and ‘Time’

’ PA Wellington [ There appears to be a certain amount of confusion among Parliamentarians as to which edition of “Time" magazine has a photograph 1 of the Prime Minister (Mr ! Muldoon) — the Pacific or J United States edition. Mr W. R. Fenton (Nat., ' [ Hastings) in a notice of motion on Thursday referred |to an earlier notice by Mr R. |w. Prebble (Lab., Auckland - Central) that Mr Muldoon’s visit to the United States was too insignificant to command news media attention, and invited -Mr Prebble to ask ' whose full-face photograph dominated the cover of the latest American edition of “Time.” However, Mr Prebble replied with a further notice of motion that the Prime Minister was to appear on the cover of the Pacific edition of the magazine. He said the Pacific edition of “Time” sold about -41,000 copies in New Zealand — “slightly more than sales of ‘Friday Flash’ and less than a fifth of the sales of the ‘New Zealand Women’s | Weekly’ ” — and regretted that Mr Muldoon had failed to make the cover of the United States edition which had a circulation of 44M. Mr Prebble said he worn dered how having Mr Mui-; boon’s photograph on the!

cover of “Time'’ (Pacific): would help publicise New Zealand and concluded thatj as a publicity exercise forNew Zealand Mr Muldoon’s! trip had been a failure. | He also noted that the trip! had cost more than $70,000: and had included visits to I Disney World and a dog-food factory at Topeka, Kansas.