A stroke of inspiration

Press, 30 August 1977, Page 16

A stroke of inspiration

In Tokyo, where an enthusiastic team at the trade commission organised a week of clockwork efficiency, the Japanese were keen to buy car seat covers, deer-suede ties, and deer-suede garments, particularly those trimmed with possum. An unexpected coup came with an order for sheepskin “strokes,” narrow strips of fine quality sheepskin with two black eyes attached. If placed on the owner’s arm and stroked the stripes suddenly become animated, and react like lively caterpillars.

A big Japanese company which makes educational equipment is keen to promote the product for use in the schools teaching intellecually handicapped children. “It is thought the pets would give a good comforting feeling of security, of the child having something of its own,” said Mr Sligh. A television promotion campaign is planned. At present the company staff are busy cutting up best quality skins into strips to fill the sample order of 600. And there is always the possibil-

ity “strokes” may take off like pet rocks. While they were in Tokyo, Barry and Marguerite Sligh selected the young Japanese woman they plan to have work in their Christchurch store, especially to assist Japanese tourists. After some initial problems with the Department of Labour, an 18-month work permit was issued. The Embassy in Tokyo was inundated with applications, which it had narrowed down to seven candidates. The final choice was, Barry said,

very difficult. The Slighs found the Japanese approach to work as a challenge to be eagerlv grasped — “very refreshing after the apathy of so many New Zealand youngsters.” They were also impressed, like most visitors, with the high standard of grooming and dress in Tokyo. “The Japanese recognise quality, and are prepared to pay for it,” said Mr Sligh. Marguerite Sligh was also looking for new design ideas. She has high hopes for an interesting tunic, and possum lined showerproof coats will be a new venture. The coats, which will be sold in Norway, and possibly Japan, will be fully reversible. The possum will also be buttoned in so that it can be removed. The company is now close to achieving its aim of having 25 per cent of its production in export. “We need to export to gain the tax incentives,” said Mr Sligh. “The tax structure here is so crippling. There is no incentive to expand rapidly locally. If it did, a business would have to lay off staff and sell stock to pay taxes. It is urgent that the tax structure be revised.”