FASHION SHOP WITHIN A SHOP

Press, 1 August 1977, Page 5

FASHION SHOP WITHIN A SHOP

Fiesta, this city’s trend setting fashion shop, will open today in new premises in Colombo Street, within Beaths Department Store.

The new premises will have one main advantage to the shopper — it is in a sheltered and very central position, handy for the shopper making a trip into town as well as the working woman shopping during her lunch hour.

Situated within Beaths city shop it will be a “shop within a shop” but will be operated completely separately, according to the fashion manager of Fiesta’s parent company, Tonee Travel Mr W. Lonie.

The new Fiesta shop will have its own entrance and display windows on to Colombo Street, next door to Riddel’s Chemist Shop, and will also have access into Beaths Department Store.

The new shop, which takes in the area of Beaths Store which used to be the wool bar and stationary department, has been under construction for about two months. For more than ten years Fiesta has been in the B.N.Z. Building on the corner of Colombo and Hereford Streets. During this time, Fiesta built up a clientelle of fashion conscious young women and more mature women who have a young outlook to-

wards fashion trends. The new shop will be slightly larger than the old premises but the present staff and executive will be moving with Fiesta; the supervisor, Mrs Myra Lipman, and her five assistants.

The new, well designed shop is both attractive and highly functional, with customer convenience to the fore. The interior decor echoes today’s trends of elegance in fashion — with plus red carpeting and cascading ball lighting. The whole atmosphere creates a perfect backdrop to the wide collection of up-to-the minute fashion garments. Another thought for customer conveneince is the generous amount of space devoted to fitting rooms, so that lunch hour congestion of fitting rooms, well known to most lunc.h hour shoppers, should be kept to a minimum with Fiesta’s large fitting rooms. An added bonus for the Fiesta shopper in this new move is that, there are accessories — shoes, cosmetics, jewellery, hosiery or handbags — so close to hand within Beaths store. With Fiesta’s move next to Beaths, Christchurch has, for the first time under one roof, the young fashion leadership which only a specialist boutique can offer, plus the wide variety of accessories

which has long been the prerogative of the department store.

Fiesta has long been known as the fasion store in this city that is one step ahead of the others, according to Mr Lonie. It is recognised as one of the leading fasion shops in the country, by all members of the fasion industry.

A shop with the reputa

tion as a trendsetter, Fiesta would continue to show the newest of the fashions, within weeks of them being released overseas, Mr Lonie said.

Few of Fiesta's garments are actually imported — the price prohibits that — but designers

are constantly visiting Europe and London, keep-

ing up with the latest ideas and styles. As Fiesta moves into its new, prime retail position, and continues to offer to the public the friendly at tention, customer services as well as the very latest fashions for the young and the young-at-heart. the staff and management of Fiesta look forward to a highly successful future.