House of Sewing a new venture

Press, 6 July 1977, Page 14

House of Sewing a new venture

Two weeks ago a new multi-brand sewing and knitting centre opened in Papanui. It is House of Sewing at 29 Main North Road, right in the main shopping area and just north of the traffic roundabout.

The centre occupies the ground floor of what was a large family home. Walls have been removed

to provide three walkthrough display and demonstration rooms — two for sewing and one for knitting machines. Extensive redecoration and glass along most of the street frontage gives the complex a bright and welcoming appearance. There is off-streel parking for four cars,

House of Sewing is run by Jeff McGill and Jim Smith. The men have been involved with sewing and knitting machines since 1973, when thej' went into business together on Queen Street, Auckland, with The Wool Shop. Jeff McGill is an Englishman and House of Sewing’s retail shop manager. He has had considerable retail experience in buying and managing positions with John Court in Auckland. Jim Smith, the wholesale manager, is a New Zealander who for manyyears ran his own success-

ful business in Pukekohe — Smith’s Sewing Centre. The two men feel they offer a unique service. As well as operating from 9 a.m. until 5 p.m., they provide after-hours demonstration, tuition and repairs, with free pick-up and delivery . something that is a boon for working women.

House of Sewing is the sole South Island agency and distributor for Janome and , Passap sewingmachines. Other popular brands are also stocked, and both domestic and industrial machines are available.

Used mainly by trial sewing concerns, the Mammylock overlocking machines from Japan can handle as many as five yarns at a time. Jeff McGill and Jim Smith invite those interested in the latest in -. clothing machinery ’ to > visit them at House of Sewing.