BUSINESS BOON
(N.Z PA. Staff Correspondent? ' LONDON. Success by Ford Escort Mexico saloons in motor rally races, including the first and second places taken by H. Mikkola and M. Marshall in the Heatway Rally in New Zealand, arc believed to have influenced a £12.000 order from New Caledonia for 10 j of the cars. Ford Advanced Vehicle | Operations, at Aveley, Eng-1 land, hope to ship the cars — three earmarked for “specialbuild” specification, includ-1 ing rally equipment — during' the next few weeks. F.A.V.O.’s manager (Mr S. | turner) said: “This sort of business shows perhaps more ; than any kind of advertising' the spin-off that Ford receives: through participation in | international motor sport — and rallies in particular.” He specifically mentioned the Heatw'ay Rally, and said such a result could boost sales in the South-East Asia-Pacific area for many months.
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Press, Volume CXIV, Issue 33453, 7 February 1974, Page 17
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136BUSINESS BOON Press, Volume CXIV, Issue 33453, 7 February 1974, Page 17
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