Tourist promotion in Sydney

Press, Volume CXIII, Issue 33355, 13 October 1973, Page 14

Tourist promotion in Sydney

About half a million Australians are expected to visit the South Island Promotion Association's tourist mission exhibition in Sydney from October 15 to 27.

The $60,000 mission will show its exhibits on 25,000 sq. ft of space in the Centrepoint shopping complex, in the heart of Sydney’s business area.

About 150 New' Zealanders will be in Sydney to staff the exhibits during the two weeks. The exhibition will be open seven days a week, and on four days each week will be open for 12 hours a day. I

The aim of the mission is to promote New Zealand’s tourist attractions, transport, and accommodation. It is supported by airlines, hotel and motel interests, breweries, the Tourist Hotel Corporation, and the Tourist and Publicity Department. Although it is presented by the South Island Promotion Association — which will meet about $40,000 of the cost — it will benefit all New Zealand.

The emphasis will, however, be on the South Island. There will be demonstrations of gold-panning, greenstone cutting, art, and jet-boats, and entertainment by the Kokatahi Band and Shantytown dancing girls.

and the New Zealand premier Maori concert party. A crossword competition will carry the prize of a 17day New Zealand holiday for two, and the person who accurately guesses how long it takes for a lump of Tasman Glacier ice to melt will win a refrigerator. The mission will distribute more than 800.000 publicity brochures; members will give addresses to various organisations, plus newspaper and television interviews; and the theme of the promotion will be: “New Zealand is beautiful — come on over.”

The promotion will be opened on Monday by the New Zealand Minister for Tourism (Mrs Tirikatene-

Sullivan), the New Zealand High Commissioner to Australia (Mr E. Chapman) will be present, and the Deputy Prime Minister (Mr Watt) in Sydney for the official openpng of the Opera House, is i expected to visit the exhibi[tion. The promotion mission will [be led by Mr J. E. Davies, chairman of the S.I.P.A. pro,motion committee. In the photograph, Mr D. , Strong, a Mount Cook Nai tional Park ranger (left), ] helps the South Canterbury public relations officer (Mr D. Hall) to load an ice-block from the Tasman Glacier into an insulated container.