who remember their youth use newspapers Single people up to age 24 are a pretty affluent group these days. They have an aggregate annual income of $398 million. They’re carefree spenders, and why shouldn’t they be? The careful budgetirig part of our lives lasts a long time once it starts! They’re people on the go, and that’s what advertisers who want to reach them need to remember. This is the group least likely to be sitting at home when your TV commercial comes on. They’re restless with their radios, too. They love variety and switch stations often. Or they’re too busy to listen at all. But 9 out of 10 of them read a newspaper every day. And run an eye over 70% of its advertisements. Work out the odds for yourself.* NEWSPAPER ADVERTISING GETS RESULTS ; ; • Or aik for the media aurveys which eatabluh they facta.
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Bibliographic details
Press, Volume CXII, Issue 33063, 2 November 1972, Page 12
Word Count
146Page 12 Advertisements Column 2 Press, Volume CXII, Issue 33063, 2 November 1972, Page 12
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Acknowledgements
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