Page 19 Advertisements Column 1

Press, Volume CXII, Issue 33060, 30 October 1972, Page 19

No deductions 2 yrS. 6 % Missions 3 yrs. 6}% or charges. 5 yR , g|% A Gilt Edge w qz Investment. *" J’S- / /o CHRISTCHURCH ' Box 1682 Ph. 69-703,67-912 South Canterbury Agents: Hubbard, Churcher, G a bites & Co.. Timaru. j

Cooks Wines A fine blend BHE of tradition and technology. " 1 he sceptics and the f ‘ y nOW OtherS Were “Heat Summation” is an ideal way of I b ° Ut ‘J® - the first vintage. know-alls ridiculed showing interest, making comparisons with other grape ? name — and the But against that the company P the idea, said he’d -, n a .UISuS and a few business- growing districts throughout the world, image —of the com- was able to buy in 350 tons from ill go broke when back jh| ~ OJtl; men nibbling at the aSTfa NtaJ J pany was decided. Gisborne, as against a projected 100 in 1967, Queen project. More re- growing. Lucas wrote in an tons, because the price this season Street retailer (and mmQL,., ji ■a 8 BTF-. x t £•'>:£./1'...., ports followed, more The following table will illustrate how early report: One drooped from a projected $220 a ton —J wine dabbler) David feasibility studies. J?on mast ''" of the first con- to $l5O. Lucas first mooted the idea of Lucas then approached the men famous Wine districts in the world. siderations m the establishment of In consequence the cas h flow a wine company manufacturing who are now the company’s direc- " degree-days Cooks is to build a powerful image nrniprtinnc hav? Keen accelerated from only varietal grapes. tors — lawyer Mr John Fer- location country above so°f. around New Zealand, and to estab- comnanv will be in an even This October, five years after V nyhough (chairman), accountant Geisenheim Germany i.™ lish a wine with characteristics «ho n the first dreams, three years after "" 5 ’ ” Graeme Goodare (secretary), Auxerre France y i’sso which are distinctly those of the 'BP P the first plantings, Cooks New y sharebroker David Smythe, wine Beaune France xioo country. Proof is evident that qual- r” Zealand Wine Company puts its and spirit company director Jim ity wine can be made in New Zea- This graph shows the dramatic first wines on the market —all from BEI Wallace. TeKauwhata New Zealand 2357 land. A powerful sales image is SmSn" varietal grapes. . . They decided that if Lucas could Asa Italy 2,980 needed that is linked with tradition. land reach I 5 callons a fieure In the five years, as Cooks wines from the first vintage, still raise an initial $35,000 the project ltaly 3,530 The image of James Cook belongs reached by Australia in 1967 gained strength and supporters — blink at the nerve of those who was on. Fresno u.s.a. to New Zealand, yet is linked to Gallons and finally a product — others have startedit. , At the same time he combed the L, Algiers ’ J the old world and has the power Graps ? adopted the catchphrase “the clas- David Lucas will admit: We’d Waikato for an ideal site, gambled From a small beginning there is to evoke thoughts of age and respec- Wtn« sicals,” others have realised that never be able to do it now. This another $lOOO of his own money for now an investment of three tability. . iwL / wine from varietal grapes will sell worked only because I had a blind an option for the land which the quarters of a million dollars, a Now committed, the original ' g and will command a premium. belief that people would support a company now owns. thriving vineyard of 200 acres, shareholders together with new par- U 5. But none have been in the posi- quality product. and a winery unique in the south- ticipants increased total capital to tion to do their homework so His first dreams were on a much < ■ I ern hemisphere standing against $135,000 to buy the land and for the i o - thoroughly, to canvas the world for smaller scale. He saw the prosper- f the Te Kauwhata skyline original plantings. And then, in the right, and the best equipment; ity of the small winemakers around |. ’ October 1970, the public was X none have been able to brush away Auckland, living well on five acres, -1 invited to subscribe $329,500. .1 the old ties and start from scratch. and reasoned that surely it would | ■ Even then the directors spelt out 6 ’ 5 63 “ Cooks New Zealand Wine be possible to produce better wine 'd the risk aspect. Chairman John Fer- — Company, New Zealand's first from good grapes — and still make | | Cook’s winemaker, nyhough wrote in the prospectus: 1976 when the maiden dividend is publicly-owned wine manufacturer money. | Bwir Kerry Hitchcock with “This is not an established busi- due. . makes an important contribution to Lucas did his first feasibility • R DaX 8 S“' eCt ° r ness with a profit histor y* his a ,th !°° d U / . Smg P ,° o< ! the New Zealand wine industry study, chose Te Kauwhata as the Ih • U Bk project in its early stages, the pro- equipment, and with competent with this introduction ofits wines to likely location because of its prox- ..1 Director fitability ofwhich rests on a number W ’ l nemak % S / the market unity to the research station — anc His clinching reason for choos- Jim Wallace tr. of assumptions. ... the rewards releases its first products tms - ’• because it was a well known quality ing Te Kauwhata —it had a heat could be worthwhile, the interest in October. It will market two ricsgrape growing area. summation reading higher than in a fascinating industry considerable lings (one each from Te Kauwhata K ® ut researc h needed money. any of the other New Zealand grape but against this you must balance and Gisborne grapes), a chasselas W ■*> Lucas had to gamble his own. He growingareas — and almost identi- the risk. For our part we have done —all wines in its Cooks Classic MFa F canvassed wine producers through- cal to Bordeaux. s and we are prepared to pro- Collection and a licbfraumilchout die w °rld with an elaborate ceed.” l yP e Chasseur, a blend of neshng x brochure asking for their participa- More than 800 people took up and chasselas. tion - but without success. Then A HF £, 'OL shares. w On these it rests its case. . . he heard that Californian viticul- In building the winery and Interested. Send for a condensed Waning Chairman of tural authority V. Petrucci was in Vit equipping it, the company took copy of the report first presented m 1 1 et those who have Australia on sabattical leave. He v advantage of the most modem 1968 and used for the launching <>f watched it grow. Hew to Sydney (1968) and hired Pet- techniques and sent one director, the company. Mail your request to who see now the rucci at $l5O a day to come to New W. Jim Wallace, to France and Italy the Marketing . tanager, Cooks Sew ■ IjF well-planned winery Zealand to produce a feasibility to see the equipment it favoured in por oLtd ’“ ( ' i at Te Kauwhata, study of the Te Kauwhata project. operation. a li >***’■> the bottling hail by He wanted — and got from Pet- t 5 * - ‘ffiH Slowly the winery took shape Auckland Pk y the Mercer railway rucci — confirmation that classical and the vines grew'. Abad 1969 pre- COOKSWINES line, the 150 acres of vines blossom- grapes could be the basis of a sue- ' vented the target of 100 tons of cooks New Zealand Wine Co ▼i L .-y ing at Te Kauwhata, the well-made cessful industry. £ . Of* BHHHHHMHHMMHHB grapes of home production for 1972 Ltd, p.o. Box 3955, Auckland.