Page 4 Advertisements Column 1

Press, Volume CXII, Issue 32885, 7 April 1972, Page 4

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More young people are making more of the Whether it’s pot, protest, pop or local , affairs, they re'getting involved. They themselves want to know morp. Research shows that 74% of older teens (aged 15 to 20) read a newspaper on the average week day. hi the youthtine the daily newspaper has more impact, more influence, more selling potential Advertising aimed at the youth market scores; most sales tn the newspaper. Because me message is alive longer. Makes more impression. (Tne average newspaper page has a arerek greater exposure than the average sec - rad '° or television broadcast.) s Give youth the word on your product, sell more through the daily AIbKOI NEWSPAPER ADVERTISING