Milk Biscuit Campaign

Press, Volume CX, Issue 32359, 27 July 1970, Page 14

Milk Biscuit Campaign

Jaycee chapter s > throughout New Zea-i land heve launched a'| campaign to raise more than $lOO,OOO to be given to the Food Bank of New Zealand for use in providing milk biscuits to children’s aid programmes in SouthEast Asia. The programmes selected to receive the biscuits will be those distributing directly to children, with the facilities to record their progress. The main emphasis in the campaign will be on cent-a-meal boxes which will be distributed to more than 500,000 homes in most urban centres in New Zealand on August 1. Families will be asked to place one cent a person a meal in the box, which will

ibe collected on August 22. Although some 6500 Jaycee imembers throughout New Zea- ! land are involved in the campaign, they will probably approach other organisations for assistance, and distribute and collect the boxes.

Each Jaycee chapter will make local arrangements for bank or Post Office volunteers to open the boxes as they come in on August 22.

A cent-a-meal campaign organised in the Wellington area by Jaycees last year, raised more than $26,000 for Project Concern and Volunteer Service Abroad. The campaign for the Food Bank will, however, be the first time the cent-a-meal box has been used on a national scale for raising funds. Funds will also be raised through the sale of specially manufactured samples of milk biscuit, about l/Bth the size of an actual biscuit. Two small samples, hygienically wrapped and attached to an explana-

tory card, will be offered to the public.

At the Auckland Easter Show 7000 of these milk biscuit samples were sold, raising $l4OO for the fund. Selling efforts will continue to the end of August. Jaycees also hope to interest school children in the project. Schools throughout the country will be approached by Jaycees for permission to address the pupils on the aims of the campaign, and single samples of the biscuit will be offered to children for 10 cents.

In addition to collaborating with C.0.R.5.0. in the establishment of a number of projects under its auspices, the Food Bank, now in its third year of operation, has been associated with the New Zealand Dairy Board and the Foreign Affairs Department in the operation of wholemilk biscuit pilot schemes in Fiji, Tonga, the Cook Islands and Western Samoa.