Page 4 Advertisements Column 2

Press, Issue 32345, 10 July 1970, Page 4

Al Wilis S.I.M.U. I J mutual INSURANCE ASSN. B BL — l '

You need more than 30 seconds to make up your mind! You wouldn’t make any important make feature and price comparisons ... purchase decision within the space of they can even take clippings on shopping 30 seconds, so why should the people expeditions. New Zealanders don’t take buying YOUR products? This, very simply, serious buying decisions lightly ... is why newspaper advertising really and only newspaper advertising gives works. Remember, no one turns a consumers sufficient information and newspaper off. Potential customers read enough time to make up their minds, newspapers at their own pace. They have If you still need a clincher, it may be time to read advertisements carefully. reassuring to know that newspapers daily They can cut out advertisements to reach 94% of adult New Zealanders. • National Research Bureau 1968 Survey on th* NEWSPAPER ADVERTISING REAU.Y WORKS to N°«w Zulsnd. p