MEAT MARKET N.Z. Determined To Hold North America

Press, Volume CIX, Issue 32221, 13 February 1970, Page 22

MEAT MARKET N.Z. Determined To Hold North America

(New Zealand Press Association i WELLINGTON, February 12. “We are firmly in the North American market, and as a board \ve are determined to stay in it and also j determined to continue with our wider policy of diversi- >1 fication." the chairman of the Meat Board (Sir .John Ormond • told a gathering in Wellington today.

It was the first time the chairmen of the New Zealand-owned freezing companies had come together to meet the board as a group. Ten of New Zealand’s 11 companies were present.

Sir John Ormond said that the 70s were a decade of great prospect for the New Zealand meat export industry, but could also be a period of great problems for all. ‘•Whether we as an industry come out of this decade weaker or stronger depends much on the efforts of those in this room." he said. "My board, for its part, intends to see that these are the surging seventies. We

know’ this can be achieved only by co-ordination, co-oper-ation and the understanding of each other." he said. “As the world and business: become more complex there is room for all the skill, know-' ledge and expertise that can be obtained The international companies can make] a useful contribution and it! is clear that to achieve our! objectives we must have I strong New Zealand companies. Growing Trade “The board and the Govern-, nient realise that the expansion of the industry -required

in Europe. North America, '.Japan and elsewhere, will be; I extensive.” said Sir John I Ormond. Interviewed afterwards. Ihei Minister of Overseas Trade [ (Mr Marshall) said he had discussed meat diversification I with those present. While he believed that New , Zealand could maintain its United Kingdom lamb market. I,it was a mistake to have all J the lambs in one basket. j E.E.C. Possibility ' The possibility of Britain . joining the E E C. lent greater 'importance to diversification., jand the sale of lamb to North, j America. Japan and Europe, j Not only was there the ques tion of other markets, but I also those which might be! financially better for the country's increasing production. Asked about the present industrial situation. Mr Marshall said he had told the meeting how be saw it and ; had invited their co-operation , in.reaching a settlement.