Page 2 Advertisements Column 2

Press, Volume CIX, Issue 32005, 4 June 1969, Page 2

AdWrtiNMMt From the Consumer Guide To Carpet: About choosing a carpet ★ ★ ★ Ff«ai OirMaa CMfta yeai U. 1.8. Carpet CaaaakaM ★ ★ . ★ Best you can afford The basic principle of 1 choosing a carpet is to j buy the best you can ( afford for those rooms that get the most traffic. > I’m thinking of the 1 lounge, particularly if ( you do a lot of enter* i taining or if it is used < a lot by children. And 1 other living rooms, and, entrance halls, passage-i ways, stairs. You know ' which rooms are busy j and which are quiet in your home. Buy the best quality you can afford 1 for rooms that will have < to take hard wear. 1 • • • Practise economy elsewhere ( Buy the highest-priced carpet you can afford tor areas that must take t a lot of use and 1 economise on carpet for J rooms such as bedrooms, ‘ sewing rooms, the ] nursery, secondary] rooms that aren’t used 1 much. • • • 1 What is the best J guide? i The price ticket. That j is the best guide to the ; quality built into a carpet, j the performance you will 1 get out of it. In other words, you get what you ] pay for.* ■ Seven ... eight... ! nine With a plain carpet, in- ; traduce pattern in the fabrics and wallpaper. Patterned carpet is much more noticeable than plain, so give a lot of thought to choice of design. In areas where there is heavy traffic, and in the dining room where the odd spot may appear, it is wise to use a patterned or two-tone or scultpured carpet. • • • Carpet classified AD U.E.B. carpets carry a Consumer Guide Action Rating which states clearly whether the carpet is suitable for light, [ medium or heavy use. This Consumer Guide also shows the content of the carpet... whether it is 100% pure new wool or a blend of wool and “Evian M”, the Courtaulds earpet fibre. More on this next week.

This is the uMR symbol to look for when buyMM ing carpet. It represents quality export quality, international quality carpet quality you can rely on in both design and manufacture. International Carpets by U.E.B. U. 8.8. Texture Ltd. to o anker .1 th. N.Z. Cereet Meireteetareiw Aoooeiattow