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What is it? A code? Ask your wife—she’ll recognise it immediately. It’s a special sort of code for speaking to women. Of course, she'd expect to find it on the Woman’s Page, and if it had been there she’d have read it immediaiely. Even though you don’t know what the product is yet, you’re curious enough to read on.
Such is the power of advertising. Speak to a woman in her own language on her own page and she understands you. She is influenced by the statements you have to make about your product. In this way, your daily newspaper is a selective advertising medium. If you’re anxious to get your message across, you choose the best possible place to do it.
In just the same way, an advertisement for tyres or car polish or petrol stands out in the Motoring Section. Stock market men are addressed in the Financial Section. And so on. The art is in aiming your message at the potential buyer. The benefit is the permanence of print. When you have strung your bow, let us aim the arrow for you.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19680902.2.57
Bibliographic details
Press, Volume CVIII, Issue 31773, 2 September 1968, Page 8
Word Count
193Kl* Tw2 pw, rep from* to last st,pl Press, Volume CVIII, Issue 31773, 2 September 1968, Page 8
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Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.