Campaign Against Litter Explained

Press, Volume CVIII, Issue 31770, 29 August 1968, Page 12

Campaign Against Litter Explained

The national campaign against litter, to begin on September 30, was discussed at a

meeting of representatives of local bodies and other organisations in the Christchurch City Council Chambers last evening.

The Deputy-Mayor (Cr H. P. Smith) was the chairman of the meeting, an exploratory one which is expected to be the first of a number. Another meeting will be held in about two weeks when representatives have reported to their organisations. Cr Smith is the co-ordina-tor for the campaign in the area between Kaikoura and Ashburton. Those present represented local bodies, the Public Relations Office, Rotary, the Round Table, the Canterbury Travel Club, the Junior Chamber, the Secondary School Principals’ Association, and the Canterbury Retailers’ Federation. Cr G. D.. Hattaway, who attended a conference on the campaign in Wellington, said the country had been divided into 25 zones. Publicity would be given to the campaign on radio, television and in the newspapers, and posters, stickers and other material would be used.

It was no use having just an anti-litter week or an antilitter month, said Cr Smith. The campaign might have to go on for several years. There must be a change in the habits of people in the way they handled litter. It

was not just a matter of i cleaning up litter. i- It must become repugnant o to throw litter in a public -. place. I Bottles were a type of liti ter which needed seperate !- consideration, Cr Smith said. ;. Glass was a very big probi- lem. Organisations might e hold a combined walk along I the beaches gathering all bottles and broken glass as i they went i- Several suggestions for the e campaign were made by y representatives.