Womens news

Press, Volume CVIII, Issue 31724, 6 July 1968, Page 3

Womens news

peal can be traced to four major advantages:—lower prices; fresh, dependable produce; a wide variety of merchandise; and cleanliness. Gaining a spot on the supermarket shelves in the United States is becoming almost as much a feat as gaining admission to an Ivy League college. Manufacturers and wholesalers offer all sorts of inducements to store managers for a prominent place near the check-out counter. The shelf space problem is a result of an increasing customer demand for an amazing variety of brands and merchandise lines (dry dog food; moist dog food; wet dog food, for example). Almost Everything

New lines of frozen foods with their bulky deep freezes and frozen cabinets are also taking up much needed space. Since 1948, when the average grocery store carried something like 85 lines, the number of items has proliferated to where they now include everything that can be carried, carted, crated, or put in containers.

Buying for the entire month—like some broker on the Chicago Commodity Exchange—the American housewife will sometimes be confronted with a bill that could run to almost $4OO if she has a large family. Despite such high costs (which is actually low cost considering the savings effected by mass purchasing), housewives will continue to flock to supermarkets, at least until the next development in retail shopping, whatever it may be.—United States Travel Service.