HOW TO WIN AT WORDSMANSHIP
After year* of hacking through etymological thickets at the United State* Public Health Service, a 63-year-old official named Philip Broughton hit upon a surefire method for converting frustration into fulfilment (jargonwise). Euphemistically called th* Systematic Buss Phrase Projector, Broughton’s employs a lexicon at 30 carefully chosen “buzzwords”: COLUMN 1 COLUMN Z COLUMN * *. INTeCQATM *. MANACIMINT *. OPTIONS L TOTAL L OICANISATIONAL L FLEXIBILITY 2. SVSTIMATISIO 2. MONITOMO 2. CAPABILITY taawi.. tgSBT” txass:.... T S’ TtoWITtoWAL t T&gjMASn • J: HAMHMNI* The procedure to simple. Think of any threedigit number, then select the corresponding buzzword from each column. For instance, number 257 produces “systematised logistical projection,” a phrase that can be dropped into virtually any report with that ring of decisive, knowledgeable authority. “No one will have the remotest ide* of what you’re talking about,” says Broughton, “but the important thing to that they’re not about to admit it.”—“Newsweek”
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Bibliographic details
Press, Volume CVIII, Issue 31676, 11 May 1968, Page 4
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150HOW TO WIN AT WORDSMANSHIP Press, Volume CVIII, Issue 31676, 11 May 1968, Page 4
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