Motor Racing Boosts Image
Britoin’s image in other countries particularly its technological image had been enhanced by the motorracing successes which small British constructors, working without Government assistance, had brought the country, the New Zealand racing driver, Bruce McLaren, said in Christchurch. That motor-racing could be valuable to a country was obviously appreciated by the French Government, which was giving very considerable support to two French Grand Prix constructors: Matra and Alpine-Renault, McLaren said. Racing provided a valuable training ground for future motor industry engineers, who had to learn quickly and thoroughly under the pressure of fierce competition. It helped sell cars overseas —in Britain’s case it had particularly aided the sale of sports-cars in California—and was a boost to national pride.
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Press, Volume CVIII, Issue 31581, 19 January 1968, Page 13
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122Motor Racing Boosts Image Press, Volume CVIII, Issue 31581, 19 January 1968, Page 13
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