national menswear week

Press, Volume CVI, Issue 31346, 17 April 1967, Page 10

national menswear week

Your Fashion Grading Men are classifiable by the interest they take in what they wear. As a result of a recent survey, the following "grades” were worked out. In which do you belong? Grade I is the highly fashion • conscious young man who wants every new style and colour as it appears, whether it suits him well or not. He wants his clothes to be seen. Grade II is equally fashion-conscious, not necessarily quite so young and definitely more discerning as to what suits him and what he can successfully wear even in front of his boss. He wants to be seen to be wearing something “different,” but something that fits his way of life. Grade 111 wants everything correct at every place and time. He doesn’t want his clothes to stand out in a crowd. Grade IV wears clothes to keep warm and because society expects it. He doesn’t want his clothes to create any comment at all. There are obviously other minor grades, but these are the four that matter, although Grade IV has a declining membership. Until a few years ago there were virtually only two groups, the last two. Then the first one came •long, and lastly the second one.