Prizes For Shoppers
Sir, —Certain expressions in the reply of the general manager of Foodstuffs, Christ-, church, Ltd., to “Consumer’s” letter deserve further examination. He stated that “competitions are organised for the promotion of groceries.” Does he merely mean “for the promotion of the group store sales?” The prizes offered are thinly-disguised “give-aways” to bring trade to the group stores. Provided by the manufacturers, these prizes are an effective form of advertising for their products. As for ‘'the interest taken in promotions,” “the public’s enthusiasm” is such that many grocers, in order to dispose of their competition cards, will happily give away a number of cards at a time to any customer who shows
some slight glimmer of enthusiasm for the competition. Most grocers in the group probably do not want these gimmicks as they are costly and time-wasting for the grocer and they cheapened the group name.—Yours, etc., FOUR SQUARE GROCER. March 15, 1967.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19670317.2.110.5
Bibliographic details
Press, Volume CVI, Issue 31321, 17 March 1967, Page 10
Word Count
155Prizes For Shoppers Press, Volume CVI, Issue 31321, 17 March 1967, Page 10
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.