RANDOM REMINDER

Press, Volume CV, Issue 31017, 24 March 1966, Page 28

RANDOM REMINDER

GIFT DUTY

Something apparrently for nothing holds vast appeal to the majority of people, and those who sell things have been aware of it for a very long time. In our youth, there used to be picture cards in the cigarette packets. Since then the thing has developed along many different avenues. Offers of free insurance were made at one time, there are vouchers in tea packets which can be redeemed for

money, there are toys in packets of cereal®, little gifts like tubes of toothpaste sealed to the sides of other products, and many other such temptations. And temptation it is, particularly to a woman shopper, who would probably buy a motor mower, when there are already two in the establishment, to get the free pair of nylons. An ugly situation is developing, and something should be done about it Recently there was an advertisement

offering a free coppe* lamp with half a ton of coal. One young woman we know is mad keen to have the copper lamp, and is prepared to negotiate with the others in her Mock of flats for storage space for the coal. But where is it going to end? Next may come a Picasso reproduction with a ton of potatoes followed by an offer of a power cycle with two tons of garden manure, and so forth. Just how many copper lamps can you use it a cold winter?