Book On Canterbury’s Industrial Assets

Press, Volume CIV, Issue 30856, 15 September 1965, Page 1

Book On Canterbury’s Industrial Assets

Publication of “Creative Canterbury” would begin in Auckland this week, said the senior vice-presi-dent of the Canterbury Manufacturers’ Association (Mr A. S. Farrar) last evening.

A senior executive of the; Auckland publishing house of] Breckell and Nicholls, a sub-: sidiary of the Thomson publishing group, yesterday flew ■ into Christchurch with page proofs for final checking. “Creative Canterbury’’ is published by the Canterbury Manufacturers’ Association. It has more than 400 illustrations, some in colour, aimed at attracting new industry to Canterbury. This book is by far the most ambitious publishing venture yet undertaken by the Manufacturers’ • Association.

The publication would be distributed this month free throughout the world, said Mr Farrar. The book had taken two years and a-half to produce, he said. It was the most comprehensive book of facts on Canterbury’s economic, manu- ; factoring, engineering, prihnary. scientific and industrial development ever produced. I An initial circulation of

7000, said Mr Farrar, would be sent free of charge by the association to interested organisations overseas from Bangkok to Teheran. Mr Farrar said industries would be encouraged to come to Canterbury by the Thomson group sending copies in bulk to all its chain of publishing interests throughout the world.

Writers on Thomson newspapers and journals would review “Creative Canterbury” and would make copies available on most continents.

The publication, said Mr Farrar, was written by Christ-1 church specialist journalists,! who were foremost in their; individual fields. Many of the Illustrated descriptive stories, he said., were of the type that would (encourage industrial and; population migration to Canterbury. The book contains 136 pages of interesting l aspects of Canterbury life today. | One of the most significant aspects of the publication, said Mr Farrar, was that it contained facts on the province that were accurate and up-to-the-minute. Some of the news stories on Christchurch industries, he said, contained company development and expansion plans never previously announced. For instance, it told how the Christchurch engineering firm of Vale and Company, Ltd., had built up a £250.000 industrial complex at Ferry road since October last year. 4

It told how the Durham street brush-making firm, Hamilton United Brush Company, Ltd., had launched plans for new offices and administration block as well as 10,000 sq. ft. of new factory at a cost of £25,000.

In the more general topical aspects of Canterbury community life the free publication provided feature stories on harbour installations, airport facilities, the Christchurch City Council and all local bodies.

Mr Farrar said that “Creative Canterbury" would be Sent to chambers of manufacturers and New Zealand trade commissioners throughout the world. It would appear on the reception tables of all major overseas industrialists and houses of finance. A copy would be sent to each lof New Zealand's 80 members iof Parliament. “Our association’s industrial development committee has :also selected industries over--seas which they feel should be 'encouraged to come to New | Zealand," said Mr Farrar.

Free copies are being sent to them outlining specifically what wotdd interest their industry." Mr Farrar said that of particular interest to companies contemplating moving to the i city were the details of servicing industries already established in Christchurch to ■ aid them. The growth of Canterbury, he said, reflected the I industrial growth. Industrial

production in the province had leapt from £l2m a year 30 years ago to more than £loom today. Mr Farrar said his association would welcome further suggestions from business houses and individuals regarding other overseas organisations or persons who they thought should receive a free copy of “Creative Canterbury.”