PLANS FOR ELECTION

Press, Volume CIV, Issue 30811, 24 July 1965, Page 26

PLANS FOR ELECTION

National Party Studying TV "The Press” Special Service DUNEDIN, July 23. The National Party will begin next month Writing its 1966 election manifesto and making campaign preparations for next year's election. “Although this iiiVoiVes a prolonged period of planning. It haa dearly paid good dividends and is conducive to adequate perspective in approaching a general election," Say’s tlie report of the Party’s Dominion Council, to be presented to the annual party conference which will open in Dunedin tomorrow. The report also says that the party has been studying the use of television in election campaigns overseas during the last year, and that it is planning the best use of the medium In next year’s campaign. “With the prospect of about half a million television sets in operation by the end of 1966, it is clear that changes which began to appear during the last election campaign in the use of television and broadcasting will be accelerated for the next election," says the report. “Consideration will obviously have to be given whether the former one-and-a-half hour and two-hour broadcasts, as well as the numerous 15-minute broadcasts, are appropriate to a situation where probably three-quarters of electors will be television viewers.”