ANTI-SMOKING ADVERTISING
Health Department Stops Campaign The Health Department stopped anti-smoking advertising over television after an objection that it was unfair to the tobacco companies, who had refrained from advertising over television, the director of public health, Health Department (Dr. C. N. D. Taylor) said yesterday. He had been asked what had happened to the department’s anti-smoking television advertising campaign, after a note in the “New Zealand Medical Journal” had revealed that the council of the British Medical Association had resolved to ask the department the same question. “You will be aware that we have had a reasonable degree of co-operation from the tobacco companies, and it was decided, in fairness, to discontinue anti-smoking television advertising.” Dr. Taylor said in a letter to the medical reporter of “The Press.” The advertising ceased some months ago.
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Press, Volume CIII, Issue 30632, 24 December 1964, Page 10
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135ANTI-SMOKING ADVERTISING Press, Volume CIII, Issue 30632, 24 December 1964, Page 10
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