ADVERTISING CAMPAIGN

Press, Volume CIII, Issue 30511, 5 August 1964, Page 22

ADVERTISING CAMPAIGN

Young Admen’s Association

Three groups of young advertising men ' took part in an advertising campaign presentation at a meeting of the Young Admen’s Association. Each group presented their campaign to promote “Krupp” television and radio equipment on the New Zealand market. Mr K. Shacklock, art director for a Christchurch advertising agency, was “client” and judge. The winners were “Edads, Ltd." (Messrs B. Keeley, I. Patterson, J. Bull, N. Knight and J.- Edwardes). Mr Shacklock commended them on their creation of the image of Krupp home entertainment. The three groups all put in hard work and showed initiative, he said. Each group explained the media they would use, the cost from the £lO,OOO they were allowed, showed sketches, and read copy; one group presented a recorded commercial.

A trophy given by the founder of the association, Messrs L. Smith, T. Carr and D. Burke-Kennedy, was presented to Mr J. Edwardes on behalf of the winning group. The trophy, which is an impressionistic bell—symbolising the town crier, the earliest form of advertisingcast in aluminium and mounted on a wooden block, was designed and created by Mr K. Hawkins, a student of the School of Fine Arts, University of Canterbury.