Fewer Foreign Comics
(N.Z.P.A.-Reuter) BRASILIA. Newspapers which have comic strips in Brazil will be required by law from next January to contain a fixed percentage of Brazilian-made strips. President Joao Goulart has issued a decree making it mandatory to publish at least 30 per cent, of home national strips along with those of foreign—mostly American — origin.
On January 1, 1965, this percentage will go up to 40 and on the first day of the following year to 60. According to the preface to the decree, the objectives are educational and cultural.
IT Is not a question of your ability to stand the cost of advertisements—but being able to survive without it. The thing one has to consider Is not only an extension of your business but of holding what >ou already have. Advertising not only does not Increase the cost of the advertised article, but. on the contrary, makes economies possible that benefit consumers
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Bibliographic details
Press, Volume CII, Issue 30312, 12 December 1963, Page 31
Word Count
154Fewer Foreign Comics Press, Volume CII, Issue 30312, 12 December 1963, Page 31
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Acknowledgements
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