TV APPEAL IN HOLLAND
Big Sum Raised For Village A television “marathon” lasting 23 hours raised a huge sum towards the £2,200.000 needed for a village for invalids in Holland. It is to house persons so seriously handicapped that they are unable to live in a normal house or town. Star of the television programme was the hostess, Mies Bouwman. At the beginning of the broadcast she urged viewers to put their gifts of money in matchboxes and take them to shops which stayed open an extra three-quarters of an hour for the purpose. Later in the evening the post offices were available and gifts could also be given through a post office clearing account. * The broadcast started with a documentary on the life of the physically handicapped, and a talk on the project was given. Mies Bouwman presented a variety show, later interviewed the contributors on television, and during the entire 23 hours kept urging people to give. An invalid bride about to be married offered the money intended for her wedding gown. The campaign for funds for the village lasted for two months throughout Holland.
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Press, Volume CII, Issue 30289, 15 November 1963, Page 2
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187TV APPEAL IN HOLLAND Press, Volume CII, Issue 30289, 15 November 1963, Page 2
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