Page 15 Advertisements Column 1

Press, Volume CII, Issue 30094, 30 March 1963, Page 15

YOU MIGHT HAVE MISSED W 1T!.........,, cs. ~ ! And here in New Zealand the story rated only an inch or two of space on the inside pages. That was fair tgNBl OfifflEfr enough for what it was; just a brief report to say that the British National Coal Board, after six years deep in IPRE the red, had at last turned a profit Hhl 1| / F | F*’ Well, cheers for the chairman of the board. Lord OuP Rich National Horitauo ments which make sure that every penny apent on Jr J Robtns ... and for the British miners But we c . f „ u , .v, cftgl is a penny .converted into useful energy. Wan- tMI UMKI 4M»st hitv ait thi< tn tali vnn •nmrthino vnn ,r ** * ew c ® i Nature has endowed New dering into one of these places by mistake, the didirt buy all this space to tell you something you Zealand witb a rich natura) heriUge of coal We |tyman mjghl ha<J atrayed aboard / might already know. It s the story behind the story literally live over great beds of energy in both the a rocket and was about to be shot up to the moon B Zi y*****~~., that we're interested in, because those few lines of Not|h andl South Islands Thwe's power for all Manageinents> know the only thing f /If type on the inside pages were both a monument and OU I wjfh .. to go up ia profits as costs are cut and efficiency is f if a milestone. A monument, that it, marking the tJnH increased by the modern methods. And for any / Kf \F «. *nl 111 V A Vi o'd. every year and that s a lot of coal —• but at the .* . *w jßs x \jo> \ ■. same time we spend several million pounds of our 8 ® CS ’ gff \ We didn't buv this space to give you a history prc cious overseas funds every year on fuel oil. There is even more to our service than this. ._ t nSO*a^eS V \ lesson, either, but just tn passing we'd like you to Well . we>re no , .. UNFAIR » eveD £"J o^Xe^?aJLEL"Lr„ *<!! \ how Bra™ d„ t .nd .m.»«d .nd tapd lhou g h m , telp u, ink | ng , ta Ai p , he JUSTUS “Z “pZ \ \ her way mto a g.ant mdustnal nanon. Coal clank- country need, more that we could buy w.th some of New regulls . of course . are \ \ ing up from the deep pits to the steelworks: and of those millions. ; oo t 0 the consumerj \ \ steel writhing from between thundering It’s and we know we're going to We haveour bogeymen, like everybody else. \ V** \ rollers to make battledrips and bridge, and.bicycles; „^ a ‘ w »«*«* There is electricity, but we are rapidly filling our \ X-, and the bicycles In turn, with a million other pro- * e New>2ealand coal mdus ty, too. here '^ r rivers with dams and the demand for power still \ Q \ I «... . we can we have moved in machines to make the k... \ -CJ \ ducts of British industry, rolling out from ports • more e fr. c ; ent not a i wav . eft «v because Brows. There is nuclear power, but the cost is \ ,1 55* \ I fapM .ohddd.nßd.ph.. < , u , N.„^.,ahd^ l o w i ,.. l ium H « l .ndo ( ,.. ' \ \ I Empire ... ft’, tdlreredited word now. Birt U Z.“ Zgh* “p’ Wre ± b, “ \ sG <<* ' I wasn t then in Victorian times. And it wasn t when winning, though, by consolidating the industry where \ •«*** \ v I those same pits and those mills, those “dark, satanic the coal is most economical to win from the ground. Hundreds of By-produCtS \ 'M \ I mills”, saved Britain and Europe—and, yes, us— Then we’ve made a lot of changes in the handling „ . \ " in two world wars . ... improved grading by machine, firmer quality we kee P on . cheerfully mining coal for your r-— —- control, packing for household use in clean and hoUBea ind , hospitals and factories; and for the The Smoke Has Gone Now ZK,* 1- ta “ M “ TE AWAMUTU DAIRY COMPANY ~ , perfumes and antiseptics and insecticides and weed- . nn Gone, too, is much of the pall «f smoke that Feet Up by d Good Fire kitten. Oh yes, and millions of gallons of tar for PVCS icaa vn used to proclaim Britain’s prosperity and gone with Householders have been quick to appreciate ““'ing New Zealand roads - TMnTKTRTAL COAL SAVING it is the old maxim: “Where there’s dirt there's this service, which has come at a time when de- We're cheerful in spite of the difficult times we ■ g livl-/ lultvirkw ■w money". signers of household appliances have backed us have had and aw still having. As the Minister of 111 n« 1 magnificently. Gone are the pitifully small and Mines, the Hon. T. P. Shand, said in his Christmas ■ ■ 1 »-*■.**»*>aww This Is really the point of the story. Because the Victorian grates, which blew smoke in your eyes message to miners last year, 1962 was not a good H ■ factories are still there, belting out cars and sewing- and sent the heat up the chimney. In their place year for coal and this year does not promise to be ■ I Sa»>| machines and railway engines for the world. They’re has appeared a whole range of closed stoves and much better. However, we echo his thoughts when ■ aellint. too in anite of the fact that little nations »P«e heaters, a whole family of scientifically de- he added: “But it is not an exaggeration to say ■ * .“2h.v. Zer wiA <»*“ foeS thlt bUrn hour ’ 00 “ ’ hove '- tha ‘ WC h ‘ Ve mßde ‘» n ’ id# « ble P™ B ™ in ,h * I 111 I I I which were customers have become bigger, with fa| coa j We djdn>t telJ peopfe about agonising process of readjustment to the new cir- ■ I | | | industries of their own. these; there seems to be some basic human need cumstances which face our industry”. ■ it's the coal industry that’s changed—it had to for Putting the feet up by ii good fire and that We applaud, too, the recent messages to the .r. tn .nrviv. t ord Rnhen« h onlv one at > necd '* workin 8 for u, ‘ New Zealand coal industry by Lord Robens and by . . . . ' technicians and administrators Industry has been a harder aut to crack. Too Sir Will Lawther, genial past president of the aKI ' r ■■■ band of engineers, technicians, and administrators maQy hav , nta ined a false picture of British National Union of Mineworkers, who visited VZ who saw the black smoke over England for what M ; t wal | n Victorian toes. We have the Dominion late last year. The burden of their ■/ ~ it was: a symbol of waste and gross inefficiency. watched rather sadly as many great chimneys came messages was the same: We must keep our coal in- fl Britain, they saw, was burning money when she down with a roar of dynamite and a thunder of dustry going or face the possibility of a future / didn’t have money to burn. broken bricks. However, we have watched with national crisis. / pride the crop of slender modern steel chimneys Perhaps you think they are too optimistic; and / ggm «, The revolution has been quiet. No pickets march- going up in their place at new factories throughout the industry witb them. Well, we don’t, because we / / ed in the streets; there wasn’t anything to ban. the country. have an ace up our sleeve—the ace of black dip- / / The factories were invaded by technicians witb Now, we believe, the message has caught on. monds. I I ~* ^i***sa^.*»*^r****••*«. / precision instruments. They measured and cal- The leading butter and cheese factories in New f p t p x n / / > *—*?**-* I th. W.ck im nkE nut tit the Zealand use coal for power; other major industrial <«' ruet OJ AU I faw W •> / th. M<i fliure,. nut of the nation’s economy conCerm «* following their example every week. coal, you see, is the cheapest fuel of the lot. / / K 4J / *”* I air end the red figures out of the nations economy They range from a bjg Auckland laundry firm which Measure the cost against the work done and the / I Rh *** I . ***•-■ / by making sure that all the coal burnt was turned |, ga twitched from oil to coal in planning its new fignrt* come out in the black .. . yes, black. like ‘ " " / into energy to drive the wheels of industry. factory right (town to a two-man drycleaning firm th, coal. / Itart be«. . dd. here In New Ze.- “ iSSiZKtS “ wS? lee ?J'‘ ( ± , o?'S e 'Z. » Z»re Rjg Cnnffllftrcial T 3110(117 / land, too. You see a little sign here and there among has realised, you see, that foe black smoke and grime w?* m. n *« W11111IC1 UlOl L-dUIIU Jf J the day-to-day news. A major dairy factory changes of old-style boilers have passed into history. Where ho , a „ d grimy and even ?itb ffOCShaCk tO Coal ' to coal-fired boilers for its power. Coal merchants they belong mos j safety precautions. And the men l/vlvlk UVJ quoted in the press saying that they are flooded with Technicians in Boiler Rooms who drive ,he « iant ’"“bines tearing coal out of • XT-.-. Dwewwirac urgent orders on the first chilly day of autumn. the opencast mines on foe surface have earned a ill I>CW 1 LvHIIdCo A road built to cbrepeo production. An .redirect £• "™” .»» «*"»>"• bre. « two b, th. retd rf th. day. . _ Who gently talks a client out of abandoning the the fires automaticalJ y fu« exactly as required. I ‘‘ L h^J f * thankless life, so \ r open fireplace in his new home —and wins a friend The sweat and heat and shovelling have gone; in rememoer yna» a»«vum ■.■■■» f or life. their place are rows of gleaming precision instru- TAejp’rd digging Up money JOT you now I - V! mSo \ \ For technical advice on all matters relating to the efficient burning of coal, please enquire from: \ \ m --itl j run w— AUCKLAND: The Fuel Engineer, Mines Department, Fuel Advisory Service, C.P.O. Box 1701, Auckland. WILUNO- \ jpT „ 7 TON: The Director, CASA, Box 3041, Wellington. CHRISTCHURCH: The Fuel Engineer, Mines Department, Box 1303, I \ r*~L BgL Christchurch. DUNIDIN: The Fuel Engineer, Coal Research Station, Leith Street, Dunedin, N.I. I \ .. . - - draw; ■ »