Telephone Advertising

Press, Volume CII, Issue 30092, 28 March 1963, Page 3

Telephone Advertising

Sir,—The import of the Chief Postmaster's comment on my letter concerning telephone advertising, printed m “The Press” on March 22, is not altogether dear. To quote part of hfa reply: «... it Is Mt illegal for an organisation to telephone people with whom it h*n dedtin* the purpose of snrm'iig theta* custom.” I am most certainly not a customer ot the oMHftaaMoa

whfch sottdted my custom by tetapfaone. Am I correct in interring from the Chief Poetoaoter’s remarks that it ■ tilegai to use the telephone in this manner? Since writing my former letter, I hove learned that the organisation to conducting a campaign of telephone advertising. In addition, the March Issue ot “Consumer,” p 27, states that some AueHand firms are using the telephone to advertise theta- goods and services by ringing people at home in the evenings.— Yours, etc.

BA, B.Sc. March 26, 1863. (The Chief Postatoster (Mr C. J. C. Simpson) said: “Although ft to not illegal for an organisation to telephone people with whom it has no drtfiingn for the purpose of securing theta- custom, ft is recognised that this practice may be annoying to same subscribers. We would expect that telephone advertisers would be extremely conscious of subscribers' reaction and would judge for themselves the desirability of continuing such a programme. Experience shows that callers discontinue the practice rather then damage their reputation.**] [An earlier reply by. Mr Sunpeon to this correspondent should have read: “has no dealings.” We regret our error.—Ed, “Hie Press.**]