THIS WEEK’S SPECIAL

Press, Volume CI, Issue 29910, 25 August 1962, Page 10

THIS WEEK’S SPECIAL

I By

WHIM WHAM]

aga'nst ’’ruthless and reckless" price cuttine in the grocery trade was given by Mr C. R. Blundell in his annual report as chairman of the Auckland MasVer Grocers . “ W J ar ” apprehensive that the p££nt > ao u " ,r,<l harm to the trade unless some step' are taken to restore sanity The desire to outbid the h?L n n W ’ S an unheaJ 'hy ’ign in any sphere of retail!™ —New» h Kcm aBgresslve competition at the level of price 8 Said the first Master Grocer to the second Master Grocer, vr>rP°2* D wit . h Competition in the Retail Trade! WU charge for Tapioca what I charge for Tapioca, Don t cut your Jam and Sauces, be a decent Sort of Joker,

DON’T throw away the Coffee, The Biscuits or the Toffee. Don't bid against your Rival In a Struggle for Survival «ith your “Specials for Today” In the Doorway on Display! You re making Business harder With your Bargains for the Larder. This reckless, ruthless Trend Gets you Nowhere in the End You 11 find, for All your Pains, It s the Customer who gains The Customer (vile Worm') Who picks the Pocket of the Firm. When this kind of Thing begins Its the Customer who wins Why, you’ll have to be POLITE When the Creature Comes in Sight, You’ll have to humour him In his Fuss, his Fad. his Whim, Or the Wretch mav even dare To go a-marketing Elsewhere!

Said the second Master Grocer to the first Master Grocer, THAT’S tne Way to talk, we’ll have to get a little closer! We Grocers must see whether we can’t pull Ourselves together. We must think and act collectively Effectively, protectively, And stock our Shelves to help Ourselves, and see the Prices paid Don’t encourage Competition in the Retail Trade U J?,, l thy Competition in the Retail Trade’ Yes, 11l charge for Tapioca what You charge for Tapioca, etc., etc., etc.