Page 22 Advertisements Column 1

Press, Volume CI, Issue 29800, 17 April 1962, Page 22

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(•■•#-/ F I :gx>l| • W Ww S. <y w B ■ Bw yfeljF • Bfl iMMk ' Hn |g&&ar- ~- - - s W • *Ain. k 3 n -flff. : lMKOKfe• 'WmBHHMNB '< ••*•*’ *.* •'<;■•'T bh|||l' -0 IBr «■ H H SM BtKaßß&Mtii * hf'- •'■■ '' '' WHAT? J2 ■ IB”-'" ' WOM/ ... • BW' A WI F’ I V^rX~^<^>^;^7*v-’ - ■ ' \WK||raBSH9»H| - •■ gw7. ■,_.' WS ’ '-; ;>.;BIB jgpjihifei.. .'Jm la vxs9-33fe»s&w£'' 3 I 4 ”*w||||k : ;. ■;" , j. ■ % - S Mka 1 BB ipgWaß . WMB»' .* ?« ■*'•>-''' "x: I • ——— „ L , Most of us know what we want. We find out where to satisfy our wants by following advertisements. Day in, day out, advertisements supply us with information about new products, improved products, established products which we suddenly feel the need for. A new baby arrives; at once we take a lively interest in a whole range of things we’ve never wanted before. Advertisements tell us where to buy them; what they’ll do for us. We find that cooking and washing and cleaning are filling our waking hours. Advertisements tell us of all the equipment we can choose from to escape the treadmill. Advertising alerts us, quickly and conveniently, to the everincreasing possibilities for improvement in the management and enjoyment of daily living. Think how often you, yourself, have asked what ? and relied on advertising to tell you where. In an economy based on mass production Advertising keeps the wheels turning INSEtTED »Y THE NEWUAHt PtOPEIETOES' ASSOCIATION ANS THE ASSOCIATION 01 NEW ZEALAND ADVERTISING AGENCiSS