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Meat Marketing

The suggestion by Mr S. J. Stevens, a Christchurch meat retailer, for improved liaison between retail butchers in New Zealand and the United Kingdom is an excellent contribution to thought on how the Dominion is to increase its meat income. Because of his own experience in the trade, Mr Stevens is unusually well qualified to compare marketing problems and consumers’ tastes in the two

countries. His statistics of consumption trends appear to justify sharing New Zealand retailers’ knowledge through an exchange of visits with British butchers. Because of the way in which the New Zealand export trade is organised, the Meat Producers’ Board might be a more appropriate sponsor than the freezing companies for arrangements such as those Mr Stevens has in mind.

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Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/CHP19620111.2.72

Bibliographic details

Press, Volume CI, Issue 29718, 11 January 1962, Page 8

Word Count
125

Meat Marketing Press, Volume CI, Issue 29718, 11 January 1962, Page 8

Meat Marketing Press, Volume CI, Issue 29718, 11 January 1962, Page 8