Page 20 Advertisements Column 1

Press, Volume C, Issue 29488, 14 April 1961, Page 20

■tfe' F :, v r 1 ft' ' jf M ay® gjlk * w lla. jm JHIBHHI I’m going to buy it, Harry! That he is, Harry. When he saw that ad, he just had depends for a buoyant,- balanced economy is propelled to go and see the product. by advertising. Because of advertising the buyer may Of course, it won’t be advertising that’ll open your conveniently choose the product which, in his judgefriend s pocketbook. When he does buy, it’ll be his ment, suits him best. Manufacturers are obliged conviction, his decision. But advertising did open therefore, to constantly strive to make their products his eyes. more desirable. That’s healthy competition ... sign Just as advertising opened your eyes to many of the of a healthy economy. products you use right now. Advertising never ‘sold’ you anything. But just And you still wouldn’t know about some products maybe, it told you enough to make your life more unless companies knew advertising worked. agreeable, smoother, more comfortable and more The industrial expansion upon which New Zealand fun. In an economy based on mass production fQnßftj Advertising Keeps the Wheels Turning 2jSS tewrwd k, th* Nvnpww FroprietorC Anociation an* tha Aaaodatnaa ef Naw Zaalan* A*wtWn* Aiandaa.