Bright Designs On Cartons

Press, Volume XCIX, Issue 29273, 3 August 1960, Page 9

Bright Designs On Cartons

Cartons and covered boxes such as those for packing carbon paper, hosiery, shoes and chocolates are among a multiple of products from Christchurch cardboard colour printers and box-makers. Ink technologists blend Colours to customers’ requirements and one firm with 13 artists does design work.

Trends in box making are towards brighter and more attractive packs with a considerable amount of artworked advertising as well as the basic featureing of product and make.

In addition to making articles more presentable, the box makers believe they help to decorate the shops their products finally find themselves in and assist with the identification of the goods themselves. The periodic orders of board for the multitude of boxes and other forms of cardboard | containers made in Christ-1 church are big ones. One firm reports it holds as] much as £lB,OOO worth of| board in stock, , and lasts Christmas it ordered 163 tons] of it in one batch. ] There is virtually no storage] of the finished articles, how-] ever—they take up too much] space, enclosing as they do] symmetrically quantities of] productive air. Apart from] local customers continually] drawing daily supply boxes] are dispatched as soon as they] are made. The covered box may, how-’ ever, be on the way opt in its present form, for some products.

This month a Christchurch shirt manufacturer will begin packing his lines in a flat box that will have, instead of a cardboard cover, a clear plastic top.

Millions of staples are used Tor stitching the boxes together. Operators with foot controls move their articles through the stitching machines faster than the eye can follow. One Christchurch box-maker has two clients whose orders are so big—national suppliers of biscuits and electrical switchgear—that it supplies the printed cardboard formed ready for assembly and lets the customers staple their own boxes with operators the box-maker has trained.