DAIRY PRODUCE SAMPLES
Sale At Ideal Home Exhibition IJBrom the London Correspondent 01 ‘The LONDON, April 9. Although slightly fewer persons went to this year’s “Daily Mail” Home Exhibition in London, the New Zealand Dairy Products Marketing Commission was able to sell 76.500 4oz samples of butter and 77,300 samples Of rindless New Zealand Cheddar, several thousand better than last year in each case. About 1,160,000 persons went to the exhibition (35,000 fewer than last year). Since 1956, the salea Of butter at'this fair have almost doubled and the sales of cheese more than trebled. “There is no doubt that this form of advertising has proved most beneficial,” said as spokesman for the Dairy Commotion.
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Bibliographic details
Press, Volume XCIX, Issue 29178, 12 April 1960, Page 22
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115DAIRY PRODUCE SAMPLES Press, Volume XCIX, Issue 29178, 12 April 1960, Page 22
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