Page 18 Advertisements Column 2

Press, Volume XCVIII, Issue 29051, 13 November 1959, Page 18

*m**mM9MrereM**B****a*********a*MiaMa*MaMM*)Maßa**aaaß*MniMMMaMmnaa*aaMnnMMaaaa**aM*aa^re>areMa*aa*>>WMau* a| a>a**e |a||al| unm | **>*aare*l a I i .-■ ! u ' I VV B ; See how much more II | | B/| • you get to enjoy J 11/A II Wl I I 11311 Just as people who prefer their cigarettes in twenties h ave changed to Pall M a 11... now you too can change ou ® et an cxtra mcasure g° o< i Virginia tobaccos Isi inkingsizePailatthesarnepriceas ° rdinar y S i Bl 11 short <a ? arettes - From today say goodbye to oldI I 111 Pl 11 fashioned short cigarettes ... get more value for your 4 1811 money with longer, milder Pall MalL I Aonly the price is the samTY I BHmI I for 10 I for twenty in Pouch New Zealand’s biggest selling KING SIZE cigarette WORLD COPYRIGHT m/U

/p'TbA 1 A(w) / Get FULL POWER ... only LC,A ‘ FULL POWER r K\ Every car suffers from power-robbing lead deposits. I These deposits build up in the combustion chambers and n 1 ° n I* l6 s P PI U S S * If unchecked they glow red hot H i* when the engine heats up, short-circuiting the spark / j Z plugs and firing the cylinders at the wrong time. You \ / \ don’t get the performance you have paid for. i / Im I-C.A. “fireproofs” these deposits and stops them glowF ing, making them non-conductors. Ignition takes place I- with uninterrupted precision, giving full-throated power, making driving more satisfying than ever before. I.C.A. is available to every / 1 motorist. It costs no extra. This week II I J fill up on Summer Shell with I.C. A. and j i| feel the difference. K IB If Only Shell gives you Patented fl All petrols arc not the same. Only Shell contains I.C.A. to combat W?. Y I f lead deposits. Shell have patented I.C.A. as an improvement to Vi' ■ I existing petrol and by granting this patent the law recognises this \ B| claim. Thus I.C.A. makes Shell a better petrol. The patent meant ?^ onc . c ’ se car ! use that no one else can copy I.C.Ao* 1 'wk B'l J. \ 1-C.A. is exclusive to Shell. A more efficient additive of iti I. vgtfi&A * *°nd has not been found. cars run better on —> summer tSHELM withWT r jl jyw-. •NX patcat number »043> jHBBBBBB~'~~~*" ,