Page 12 Advertisements Column 1

Press, Volume XCV, Issue 28217, 4 March 1957, Page 12

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New MACLEANS CLEANS TEETH WHITER THAN EVER BEFORE The whiteness-meter proves it T KEEPS TEETH HEALTHIER—SAFER FROM DECAY! EETH CLEANER and whiter Brush your teeth with “New Macthan ever before. And that means leans’’ and see them getting whiter, healthier, too. That’s today s great And notice that lovely fresh feeling news 1 in the mouth. That shows the Macleans have added a remarkable cleansing agents are at work, new ingredient to their famous Removing dirt and film. Making tooth paste formula. Now Macleans your teeth whiter. Helping to proPeroxide Tooth Paste cleans teeth tect them against decay. And all whiter than ever before. with the most delightful, refreshing _, . ... , , flavour you ever tasted in a tooth The extra whiteness has been con- “ J firmed and actually measured f' or c i eaner , whiter, healthier teeth in hundreds of tests made by —use NEW Macleans Peroxide independent scientists. You can Tooth Paste night and morning, prove it yourself today. ' every day. TEETH 18% WHITER AFTER NEW MACLEANS! Whiteness tests show brilliant difference. 11 trrT x Lggfgo| To measure the whiteness of teeth, dental experts take a \ block of pure magnesium | oxide. This is their supreme t standard of whiteness. To ’ I this standard they set the -' whiteness - meter ( spectro - * ' ' photometer). And using fbe scale shown above Z% " '' they measure against it the degree of whiteness of the teeth. See the sensational difference in teeth after clean"wf ’•’"“"""''-w. ing with NEW Macleans! The whiteness-meter jhH l * 1 ' » \ records as much as 18% increase of whiteness! acle a n s peroxide TOOTH PASTE l/6d. and 2/sd. . Manufactured by BUTLAND LABORATORIES (N.Z.) LTD.. Auckland, tor Macleans Ltd., London. MTNZ 4/S6