Page 7 Advertisements Column 1

Press, Volume XCIV, Issue 28155, 19 December 1956, Page 7

\ It’s not as easy as it looks f A t^l ' n 8 s y° u arr > ve safely across 12,000 miles of ocean. The things you buy reach £3 V you when you want them. Year in, year out, our ships are providing this service. \ Put that, it sounds easy; maybe, as you watch the ships in action, it looks easy. But • /flf A some things are not as easy as they look. VL /> \ • Only careful planning and close co-ordination could give New Zealand a shipping Semico WF % / fcj \ jF) as distinct from a miscellany of ships. That is why you have this conference of Overseas . S' ek ' \ Ir I Shipping Lines; New Zealand’s requirements could not be met By unregulated W / s/i \ .jy' I competition. *Z<" * Yours is neither an easy nor a balanced trade to serve; no trade which is so greatly ■pF / l€fl \ /ff ■ I concerned with primary products ever could be. Seasons are bad and seasons are good— jSj \ fs I s and cargoes vary with the seasons. At times they fall away; at others they increase without tSj 1 * \ .y ff a warning. v «. ® * s \ ' «r / \ JL What happens then ? ■ : 'tiAw ''' \/ ‘ ' -I When inward cargoes are scarce, ships arrive half empty, but they <fo arrive to lift New i ’ ? T*** L " • Zealand’s primary products which must be shipped to waiting markets. // J /If ’ '* ’ I When homeward cargoes peak—as dairy produce, meat and fruit all do—New Zealand Al / I'' / / I I II needs, temporarily at least, more ships than those arriving with imports. Extra refrigeraBaß A V \ / 'I 1 i ted vcssels must ** provided and this is normally done by bringing them out to New * \ ' I. JK \ i 1”J 1 ! 11 Zealand in ballast. This, in turn, generally means withdrawing these refrigerated vessels ~Bg v. < lk j _//9 \ / 1 I* 1 U jj y ( from scheduled sailings from the United Kingdom, and recourse has then to be made to 18l bBT V ! I 1 / chartering general cargo vessels'to take their place. W J / / gjJLKjM A, I ; „ I i Voyages in ballast .. . one way loadings •. . chartering! .. . today these are very ! Bit ’lt /tUP 1 R» i< *"■ / I expensive operations. -W// r >1 71 fl NNSHm* K. 7 A flßßh o» * ' /t\ But the goods must be delivered ... and the costs must be met... the cost of keeping ' XmT E I I 11/1 I ? vBPs faith with the customer... *■ i® ''f s yXT' v a *W I - • • Who is > ofcourse ’ you ‘ .„ r » O /■ -< ; W - •■”'■ •-*?ji|!wSLsx:■•.> i -- . ffiEaMßgjSS|MsggF- **'" , * ,lll 1 mi t v A s ~ ~ - -»/• - -<» I _ : JEWm jSME I 3-- -- - : ' 7 ■’■■ ' ■ - •>■' 1r ' ' " " . r..-Bill' ■IessISSeSS^ *; - . • -- ~ -' - '’ C; Issued in the interests of mutual understanding by | NEW ZEALAND OVERSEAS SHIPPING LINES g||f- SHAW SAVILL & ALBION CO. LTD • THE NEW ZEALAND SHIPPING CO. LTD • PORT LINE LIMITED • BLUE STAR LINE LIMITED i ... >v