Page 13 Advertisements Column 1

Press, Volume XC, Issue 27369, 7 June 1954, Page 13

When it’s wet or glary | YOU CAN’T SEE THE ACCIDENT COMING I | IHR H I IN BAD WEATHER I I SLOW DOWN | 1 TAKE EXTRA CARE I i AND IF YOU CAN T SEE SLOW RIGHT DOWN OR STOP 1 I I ■ II TRANSPORT DEPT. S® ini 3-4

POSH BUTS ALL COMERS IN WHITENESS TEST I ( , spot the ml riß i I -av M.. AW .WN& • 305 OUT OF WOMEN. The great Whiteness Test for washing powders was carried tv out in London by an impartial authority, the Good Housekeeping Institute. 305 out of ’ t 326 women voted the Persil-washed towel the whitest of all I ' ‘i ' ! ; - ' '• TEST REVEALS TRUTH ABOUT WASH-BAT A LITTLE while ago, over 300 housewives went ro the May Fair Hotel, London, '•! S to be judges in a wash-day Whiteness Test. , Skß*?; W' The famous Good Housekeeping Institute The judging takes place ' ' . in London carried out the test. They took 6 Th e housewives filed past, one at a time, and ’’ r ’ * new white tea-towels and soiled them all equally each was asked to pick out the whitest towel. M j —taking care that tea and fruit stains were None of the women knew which washing JSHiflfll included. Then the towels were washed. Six powder had been used, and the towels were MISS JOYCE RUTHERFORD t .«£ the Gocd famous washing powders were used-both weU- identified by numbers only. “SSvSTih® f tried and new—a different one for each towel. The result? Against the strongest com- refereed the WhTteneeT lWm X The manufacturer’s instructions on the packet petition possible-5 other widely advertised F *“ HoteL were carefully followed in each case. washing powders—the Persil-washed towel : to2 wX M out fortspecX 1 n. Wh£t<: f pBMl ’ ’’ best for towels were laxd out for inspection. whiteness test proves Like buttons and bows or friUshmd flounces, tonce again Persil s supremacy over all other washing powders I Persll aQci whlt£n ess go together. Perhaps that’s why some people don’t realise what a Hidden Bubbles do it wonderful job Persil can do with ALL your The secret lies in Persil’s millions of tiny wash-not only the whites. oxygen bubbles 1 No matter how other o 1 a . 11 F/ ) Washjn S P° wdc « are they don’t have S ° ut the ' Wia > ; 1 these unique Persil oxygen bubbles, which “ ke yoUt coSou t eds brighter, fresher. . . your g flfll shift the dirt out as nothing else can. .. . woollens softer. Persil washed things are white because they’re Yes, Persil is kind to ALL your wash l' clean. —and to your bands! You csra feel it is I t PERSIL washes whltssf • ~K