MARKETING OF N.Z. MEAT

Press, Volume XC, Issue 27309, 27 March 1954, Page 6

MARKETING OF N.Z. MEAT

DEMAND FOR LAMB EXPECTED

“The Press” Special Service WELLINGTON, March 26.

“I think New Zealand in general would be well advised to take advantage of the opportunity to break with bulk purchase, and lets its meat fetch what it may on the free market," said Mr G. R. Lonsdale, of London, in an interview.

Mr Lonsdale, who has been spending some weeks in New Zealand, recently resigned from his post as an assistant director of the Ministry of Food (meat and livestock division) and now becomes the representative of the Gear Meat Company, Ltd., on the board of Towers and Company, Ltd., London.

Three New Zealand concerns, the Southland Farmers’ Freezing Company, Ltd., the New Zealand. Refrigerating Company, Ltd., and the Gear Meat Company, Ltd., have acquired the oldestablished firm of Towers and Company, Ltd., to sell New Zealand meat when the market in the United kingdom becomes free shortly. / “I think there is going to be a big market for New Zealand meat,” said Mr Lonsdale. “So far as New Zealand lamb is concerned, I think the demand will be greater than in 1939. During the war housewives had to purchase many different imported meats and they learned just how good the New Zealand product is.”