HOUSEWIVES AND POLLS
NEW ZEALAND WOMEN “ TIMID ” “The Press’* Special Service AUCKLAND, July 19. New Zealand women are not so outspoken as American women, Mr Wayne Saari, director of Gallup Polls (New Zealand), told members of the North Shore Junior Chamber of Commerce at Devonport. “If an American housewife is asked at her door for information about an article of merchandise, she will give the questioner rough treatment and tell him all she thinks, but a New Zealand housewife is timid and, if she cannot say something nice, she will say nothing. “An American woman will take bad fruit back to the store, but a New Zealand woman is more likely to say nothing and go elsewhere. This makes business and marketing research in New Zealand difficult,” he said. There was in New Zealand a much higher percentage of people who would like to have been born elsewhere and to be living a different life. More people in New Zealand stopped studying when they left school than in America, and there was a much wider discrepancy in New Zealand, compared with America, between what people wanted and what they got. New Zealand could have more if there were greater knowledge of new overseas methods. He regretted the import restrictions on American books of a technical and informative nature. “Dollars are available for second and third-rate films but not for technical books. New ideas take two or three years longer to get to New Zealand because of these restrictions,” said Mr Saari.
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Press, Volume LXXXIX, Issue 27096, 20 July 1953, Page 2
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251HOUSEWIVES AND POLLS Press, Volume LXXXIX, Issue 27096, 20 July 1953, Page 2
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