Page 5 Advertisements Column 1

Press, Volume LXXXIX, Issue 27073, 23 June 1953, Page 5

HAY’S present WORLD-FAMOUS NAMES... f E in CORSETS vdr WARNER'S U.S.A. "LE GANT " ... " ABC " NYLON BRAS ..." FREELIFTS " !... PRACTICAL FRONT ... Ug&sCGOTHIC .. . NUBACK by MODAIRE !. . . WONDERLIFT .. . HOLLYWOOD-MAXWELL .. . SKINTEX ... V YOUTHLYNE by BERLEI ... all these world-famous foundations are available for YOU at HAY'S practical front by /si wT Fz MODAIRE .jXJRIL, W $ \ | in quality coutil gives mature figures real comfort \ | k an< * BU PP° rt * Special "Practi- » 1 cal Front" lacing achieves a J r fw&hk. \ smooth line . . . elasticised * l Hitz' f \ inner belt holds tired abdom- / f W-- jL. \ O inal muscles in healthful / S '/ A M Jl I position. Worn with a long- b \ //l! line GOTHIC BRA by iRj ' \ \ f MODAIRE featuring ’’Cord- kglii- '1 1 |*f \ \ I 'if tex" under-bust supports for | ? I V I X \ HIB A, y <1X»» w||| iiiMiw |il ' ll j| |\ /Hr/ ; \ t (High*): I I / / Il| % I Z DONEL by BERLEI \ ‘£’s? 1-3/1 /A / / B ‘ I featuring the "split hip" de- T J A 7/1 y—X-jifi J / 1 KX \ 1 II X sign, extra vertical-stretch side \ /,/ '■ J ’• / X « B\ ® HSi i I I \ gores of satin lastretch to give S n * f X VmL J X % % «A ' r II firmer hip control. High-waist / U //'k ‘ '*>••/*’** i A s ' Vt f I? panel dismisses midriff rolls. /I / f \ 1/ /? / %I® Vi ? \ Th* 3 all-iastretch DONEL Wj. ' 11l / •f/' \ \ / 1 M \ brings truly flexible control / fl \ V,/ / X'W a i ImX \ to u^er ®^ ures ••• <° 3im \ \a z V \ I' B/A. y\ t \ waist. Designed in America / A Y ZV' \*Y\ f \ j f 1 1 v\\ v®HB / \ \ /zSII ft 7W, - { ' > /-< t J v i Its.\A*rH U J/ I® Jlisr®/ i Xx S ! j I r.\ ‘'l / ’ / I r '■! rfS IB Wl 0 '• Jhollywood- £.a ,®/7/ ///K7WIW. / X I H f maxwell Iff do / ( X 'J I J J 'EB A ‘ / by BERLEI UV' ’OL/// / ' V ' / Above- J 'K IA H A /In white nylon marquisette “ WONDERLIFT ”by BERLEI / WARNER’S BERLEI’S tei l1 "— i l|| ’* ’1- / with ribbon trellis separ- I* / ’ n tubbable poplin, stitched 'neath th© bust tor J v '.'>OU.S.A. 44 YOUTHLYNE ” s I J)| I ation. A, B and C fittings. ' Z firm support. Three-way strap control from sides ' 44 QANT ” J I / and centre of bust cups give poised uplift. step-in gives the kind of control jv ’ \ Y ' f y White. B and C fittings. step-in in satin lastretch young figures like. It's nearly all « sb\ I \ f ' on< * Leno with front lastretch, except for a sleek front \ O| X\ I ” ’” ’ O'W' ’ panel of nylon taffeta of nylon taffeta. Special non-roll J 'S ’w | ® k ittractively embroidered, lastretch bands hug the waistline. 1 aX W / ‘ - Three-inch "Sta-up-top." In white .. . sires 22 to 26. K J i ‘ * SsSt I B 11/ < SMHMS .riM*.. i . »P»«ol "!•• G<™«" «•“- ■ 1 a r*’ - *• jSs""' ,ure ' bugs the waist I I 1 7 A /W-f 19S& neatly, never rolls ov.r, . f A BlT.w* * t » XL, 1 WABNEHS U.S.A. "Free—«■““““““r I K '■! .Z ’TxT BRA “ *” nylon NEW WHILE-YOU-WAIT .SERVICE! FT H"f l 11 C/ jSrjNR ' ,aHe ' a °” <i n ’" qui ""*' INITIALS EMBOSSED ON Jg m w w mrs marie miss mary miss barbaba miss Jennifer - <'Zflß LEATHER T 7 WILSON . MURPHY ROBERTSON McQUARRIE HBI Your initials beautifully embossed on Handbags. L 1? «, . _I_JBIJb_ Folio., wallet.. Key ring Cases, etc. in Gold. Let one of Hay s four trained Corseberes give you a free personal btting during xA /<MI zZ Silver. Grey, Red or Black. Cofset Week. Remember, personal fitting makes sure of your comfort. I Ml I fw From J| per Initial. . I f B JKK\ "E -te EMBOSSING and ENGRAVING SECTION, ★ IT’S CORSET WEEK AT- | Ground Floor. FOR FAMOUS NAMES IN CORSETRY . . . “THE FRIENDLY STORE” . . . CHRISTCHURCH L_Z