N.Z. PUBLICITY IN ENGLAND

Press, Volume LXXXI, Issue 24713, 2 November 1945, Page 3

N.Z. PUBLICITY IN ENGLAND

«—_ ' STEPS TAKEN TO GIVE INFORMATION (SpeciaJ Correspondent N.Z.P.A.) (Rec. 8 p.m.) LONDON, Nov. 1. "New Zealand, the Land, the People, Way of Life" is the title of an excellent pamphlet produced by the publicity section of New Zealand House. It is written "for the thousands of men and women in Britain who have told us that they want to know more about New Zealand," and it gives the latest information on emigration. It provides .the most up-to-date and precise information available in London about any of the Dominions. Wellwritten and lacking that stodgy, official touch, which often creeps into such publications, it is illustrated with a number of excellent photographs and includes a section on New Zealand slang. The attractive, cover is in red, white and black, with the emblem of a tiki and a photograph of a girl feeding lambs. Ten thousand copies have been printed, and it is likely that the pamphlet will be expanded when reprint is required. Another pamphlet is now being prepared dealing with New Zealand's social services, in which there is deep interest throughout the United Kingdom. These pamphlets go a long way towards answering .criticisms heard from time to time that New Zealand is Poorly publicised in Britain. While it may be true that the output of the London publicity section during the war was not comparable in quantity with that before the war anyone who takes the clipping service of references to New Zealand made ■in newspapers throughout the country X aware U totals thousands of columns annually, and that it is the more valuable since it is news and not propaganda. • Criticisms are also answered by the h£* S gard J n wh i ch the Dominion is held throughout the country This is not to. say that the Dominion's publicity arrangements here are perfectfew would ever believe that of any civil service department—but it does indicate that New Zealand is well served The fact that there is a deiS?™,Jl y + mterest - I* would be time enough to worry if no inquiries were