CHALLENGE TO MAYOR OF RICCARTON

Press, Volume LXXVI, Issue 23132, 23 September 1940, Page 10

CHALLENGE TO MAYOR OF RICCARTON

' TO THE EDITOB OP THE PHES3. Sir,—l should like to give a further example of Christchurch rates. I have a small place, residential, in North Christchurch, capital value £530, unimproved value £340. Rates now due amount to £9 3s-Bd. Perhaps Mr Lyons would like to add this to his. comparisons. If he would like, to verify these figures you are at liberty to give him my name.—Yours, etc., BE FAIR. September. 20, 1940. WHEAT GERM IN WHITE BREAD TO THE EDITOB OP, THE rBEBB. Sir,—ln his recent announcement concerning his department’s new pro* cess for incorporating wheat germ m bread, the Hon. D. G. McMillan has put forward claims inconsistent with fact. Since his statements were given prominence in your columns, we would ask for similar treatment in order to protect a large number of bakers (our licensees) from a charge of gross misrepresentation. .in commenting on the process evolved by his department, the Hon. D’ G. McMillan stated, inter alia, that “there was everything new about adding vitamins or a natural substance containing them in such a way that palatability and. keeping qualities of the bread were not affected.” This, his major inaccuracy, is the one. which we openly challenge. . , For five years, bur own mills have been ; producing and supplying to bakers a wheat germ flour for incorporating in bread. For their part the bakers concerned have provided the public with a palatable loaf at a reasonable price, made from our' specially prbcessed wheat germ flour, retaining the full vitamin content. The Government department referred to by the Minister is fully aware of this., ■ The Minister’s claim to an exclusive monopoly of “palatability and keeping' qualities,” is equally false. There have been millions of loaves of Provita bread sold.' '■ As the Minister’s- statement stands, the integrity of every baker of Provita bread in this country is impugned. Therefore, we would ask the Minister to referito his; department for verification of'these facts.' Surely, _ a New Zealand dndiistry which has pioneered the-wheat germ process is entitled; to view of the above facts; —Yours, etc., . . - J. J. NORRIS. , Manager, Provita Mills, Ltd., Christ- ' church. September 19. 1940. •