Page 8 Advertisements Column 3

Press, Volume LXXV, Issue 22769, 22 July 1939, Page 8

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•4 -■ “» si*,'*)* cf>, *£: 3 m Mi 'if* mt (M S* €% f-h H +f. f rf n T. t€. ft mm tf »£ ■rf «>’ S y I I Berlei has the secret of making the brassier# chat Is ‘sincerely yours’—and that secret is multiple fitting. Any brassiere can fit your bust size, but only a Berlei fits your shape. The inch-tape that measures your bust size, finds only your ‘cir-ra cumference’; Berlei works, like the to find your shape .-.. the exact swell of the cuWes-ln every figure lypef The little figures below show the seven different types of bust development, for which Berlei designs brassieres in seven different fittings, in every site. The Berlei meant for your own lovely bosom is as true to form as if. a sculptor had run his calipers over you first, to discover, your exact degree of curve here . ... there ... everywhere. -.y BERLEI FITS TO SHAPE AS WELL AS SIZE It alone is sincerely your bosom friend... a friend who falls in line with you perfectly, sticks close and endures long; whose presence is never irksome, whose influence is uplifting:' and who can be depended upon, always, to bring out ait that is best and beautiful In you! ■ t ■**. iZ & a a < DEEP BUST WIDE WAIST MED. DEEP BUST FULL BUST MED. FULL BUST MEDIUM BUST MIDGET BUST JUNIOR BUST m I TYPEFITTING ii '"'H T nhi

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