Page 7 Advertisements Column 2

Press, Volume LXXV, Issue 22661, 16 March 1939, Page 7

Cj rfunlutot/iii' mas vigJht r> i kr V vfi \®' I ■*> n r \/=r M d mm Xi X "&$ y& r >-s»?fes. =\' $ m. ii V N&ix; «w----*6 •v V V s* ■Wf, V*WE P \jX m V* V .4 s Illustrated — The faint rustle of Taffeta—hauntingly reminiscent of long ago—is a feature of this OLD-WORLD POWDER BLUE FROCK with pointed yoke forming a shirred V neck bodice. The very full Skirt falling over panniers is gathered on to a hip yoke. Pink and Silver scroll designs finish the Skirt and the full puffed sleeves. W. . . 14 Gns The romantic past hovers in the whispering folds of this EVENING GOWN of Black Taffeta in crinoline style with ruched corsage finished with edging of narrow Dahlia velvet, this trimming also being carried out in the Green, Cerise and Dahlia velvet bands on the fully flared Skirt. Three small bows of each colour finish the waistline back and front. The outstanding feature of this gown is the crinoline which has a frill of multi-coloured plaid Taffeta. It also has a little Black Taffeta Bolero to match. S.W. .. .. QJL Gns Austerity of cut reflects the Victorian influence in this ATTRACTIVE SUIT of Navy Frieze Coating. Quilting forms the back yoke and panelled front of the Jacket which fastens high to the neck. Stand-up collar of Indian Paw finished with soft tie. The Skirt has inverted pleats back and front. W. .. .. .. .. ‘'ll Gns The shadow of a tradition for detail is cast over this ULTRA-SMART AFTERNOON FROCK of dull Crepe in a rich shade of Dahlia. The bodice is tucked back and front to give new bloused effect and has fastening at back of small covered buttons from neck to waist. Bead trimming in Gold and Turquoise is used with charming effect on the sleeves and the small collar. The Skirt has a panel of unpressed pleats. S.S.W. .. .. .. Q I Gns Oi The puffed-up shoulders, the slim waist and the beading are details borrowed from the past in this DULL CREPE AFTERNOON FROCK in Black with the new three-quarter length sleeves trimmed with Silver Lame encrusted with Blue beading, which is repeated on the belt. Square neckline, gored Skirt. S.W. 10 nS • Dame Fashion made a charming gesture. She looked to Edwardian England. With a sudden about-face, we find ourselves back in the ’nineties, outdoing one another in grace of carriage and dignified femininity. We find ourselves wearing crinolines, hoops, strapless bodices, bustle backs, long mittens, leg-’o-mutton sleeves, violets under our chins, tiny hats, veils, smocking, beading, sequins, revelling in this 1900 frou-frou . . . but these new clothes must be worn in a new way. We must reverse our standards, study the grace and dignity of our Grandmothers, learn to walk with a smooth and effortless ease. There is no getting away from it, Grandmother knew a lot about dressing to attract admiration and if you want to know her secret come to Ballantynes during their- Autumn Fashion Show. See their 'Window displays and capture for yourself this pervading atmosphere of “ladies, delicately reared, gently nurtured.” Frocks off the shoulders, hair off the neck. Two simple phrases like this can whisk us back to the days when hair was piled high on the top of the head. They are lovely, these new-old fashions and they satisfy an interest that lies deep in the heart of every woman. But they must be lived up to . . . Consult our Cyclax consultant about your skin and make-up and make an appointment with our Hairdressing Salon and see how right it is with the hair up, how charming, how tidy. cT>vi 05 V; A * J. Ballantyne & Co. Ltd.